Web Marketing Miami

A Boutique Internet Marketing Firm in Coconut Grove

(305) 775-3533

Why Search Engine Optimization Strategies?

At Web Marketing Miami, we embrace search engine optimization strategies and solutions for their immense power to increase our clients’ business.

Those terms, search engine marketing and search engine optimization confuse most people until they receive an understanding that makes sense.  Web Marketing Miami strives to simplify the ever-increasing and complicated landscape of the internet so we’ll communicate in a clear and simple language our internet marketing SEO clients can understand.

SEO or SEM is, next to your website’s construction, the most important aspect of creating a steady stream of revenue from the internet without spending tremendous amounts of money each and every month on internet ads or Pay Per Click (PPC) advertising campaigns.

When internet advertising campaigns end, your ad ends and so does your presence in front of searchers looking for you. This advertising, known as Pay Per Click campaigns, can be used for many things such as collecting data and immediate traffic but in terms of long-term steady stream of visitors to your business, this is not our recommendation.


PPC ads are seen in the right column of the page on Google and most other search engines. To the left of the ads and monopolizing most of the page are a list of websites that embraced search engine optimization and marketing. This area is called “organic search” and these sites are seen consistently night and day.

Their cost for this presence was retaining an SEO expert firm that knows how to build websites that speak the language of search engines or make necessary changes to existing websites so this communication begins.  There is far more to it than this and we’ll discuss those aspects in other posts.

So yes, like PPC, there is a cost but unlike PPC, search engine marketing leaves an indelible footprint to the front door of your website – Forever!

As you increase the presence of your website, that footprint grows exponentially bringing a steady stream of new visitors.  And since our websites are designed to speak the language of search engines and convert visitors to paying customers, you’ll reap the rewards for as long as your website remains active on the web.

Our goal for every client is success online with targeted traffic to their door based on their industry keywords that get searched daily when consumers inquire about your product or look for our service.

We approach SEO optimizing and marketing in a simple way by guiding you through the marketing maize of strategies from building your website, creating marketing and SEO campaigns to analyzing your traffic all designed to increase the growth of your company.

Give us a call today at (305) 775-3533.  Our search engine marketing solutions and strategies have given our clients a tremendous return on their investment in their business.

The following definitions are simple yet convey the concept of search engines and how they manage the world wide web.

Definition of a Search Engine:

A search engine is a program capable of searching documents or websites for specified keywords. The search engines returns documents or websites where those keywords were located. Although search engine is really a general class of programs, the term is often used to specifically describe systems like Google, Yahoo that enable users to search and find information they are looking for on the world wide web.

How Does A Search Engine Do This?

Typically, a search engine works by sending out a spider to fetch as many documents as possible. Another program, called an indexer, then reads these documents and creates an index based on the words contained in each document. Each search engine uses a proprietary algorithm to create indices so that ideally, meaningful results are returned to the searcher looking.

What Is A Search Engine Algorithm?

Algorithms generally are a set list of instructions for completing a task.  In search engine marketing, algorithms are the rules that search engines use to give value (rank) online content.  Search engine algorithms are closely guarded secrets.  Search engine marketers ascertain the algorithm by analyzing results and the websites search engines return.  Google’s algorithm is constantly changing and evolving requiring search engine marketers to stay abreast of changes seen across the web.

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